A new generation of plant food

Taste what happens when passionate chefs join forces with nature to prepare the food of the future.

The recipe is simple. We upcycle unwanted vegetables and Nordic pulses, add natural fungal spores and let them create healthy, climate-friendly food.
From December 2022, all Gasoline Grill's award-winning burgers will be available in a vegetarian version with MATR Fungi steak.

"I have long wanted to be able to offer a delicious plant-based alternative to the steak in our burgers, but I have not been able to find a product that met the production and quality requirements I have for such an alternative. Firstly, it has to be an organic "clean label" product with no nasties added, secondly, it has to put a lower climate footprint than meat and last but not least, it has to be juicy tasting, deep umami and offer as good a bite as when I bite into a steak. At MATR I have now found what I was looking for, I am very impressed with their product and look forward to introducing it to our customers," says Klaus Wittrup, Gasoline Grill.

We are super proud of the collaboration. Try a MATR x Gasoline burger at all Gasoline Grills locations from 30 November 2022.

Created in collaboration with nature

World food production plays a huge role in the climate and biodiversity crisis. It is estimated that 1/3 of all man-made greenhouse gas emissions can be attributed to food production. The vast majority of this is due to animal production. Nutrient and pesticide pollution, water scarcity and desertification are other factors threatening the world's biodiversity.

That's why you need more plants on your plate. But going plant-based doesn't have to be a compromise. That's why we're working to create new plant-based ingredients that are so delicious, no one has to miss meat. From whole organic ingredients and with no additives. With the help of thousand-year-old fermentation techniques, we create modern Nordic foods that help restore the balance between humans and nature.

Upcycled vegetables

MATR tackles some of the world's challenges at the stage of selecting the raw materials for the product. Today, it is estimated that about one third of the food produced globally is wasted. Apart from the obvious inconvenience of food never reaching hungry mouths, this also means that the burden of production on the planet serves no purpose. That's why MATR sources two of our main ingredients directly from Danish farms, where they are sorted out because they're not nice enough for supermarkets or just enough for the chip machine. So every time you eat 100g of MATR Fungi, you're saving 50g of vegetables from ending up as animal feed or waste.

Follow along!

We're just getting started, and we'd love to have you join us. Follow us, talk, reflect on our Insta and Facebook.