It’s our ambition to radically change the environmental impact of how we eat.
Our mission

MATR Foods is dedicated to creating delicious plant-based products that appeal to people who are looking to incorporate more plant-based foods into their diets without completely giving up meat. Our mission is simple: we want to make planet friendly eating easy and accessible for everyone, while supporting local farmers and reducing the environmental impact of food production.


Plant-based foods should not only be healthy and sustainable, but also exciting and full of flavor. Our vision is to create a world where plant-based eating is the norm, and where everyone can enjoy delicious, satisfying meals that are good for them and good for the planet.


Ultimately, our goal is to inspire people to make a positive change in their diet and lifestyle, one meal at a time. We believe by offering delicious plant-based products that appeal to more people, we can help shift the food system towards a more sustainable and compassionate future.

Healthy planet

The planet is paying dearly for producing our food. Deforestation, water usage, land use, pesticides and more all contribute to a rapidly declining planetary health. On top of this, we waste 1/3 of all food produced through such means.


We offer a new take on how we can utilize our ressources in a respectful and efficient way. We believe that we must lower our footprint from food production, while still delivering delicous and tasty foods. We believe in using what nature provides. An uneven potato is just as delicious as the perfect potato. We believe in using organic ingredients to help safeguard water reserves and bio-diversity for the future.


Transparency is an important value at MATR Foods. That is why we work with third-party verification of our claims. Partnering with CarbonCloud, we have calculated our CO₂-footprint, landing at as little as 1.4 CO2eq/kg. Choosing MATR is therefore a great way to reduce your dietary climate footprint.

Healthy people

We also believe that the food we eat should be good for us. That is why we are using some nutritional powerhouse ingredients to ensure that deliciousness and nutrition go hand in hand.


MATR Products have a high protein content which is essential for your well-being. The high content of dietary fibre leaves you feeling full for longer, and has been shown to help prevent chronic diseases. Combine this with a naturally very low fat content and you can feel good about having your favourite MATR Burger.


Legumes play an important part in the future of food production. A great source of plant-based protein, dietary fibre and micronutrients, they also help improve soil conditions and have a low climate footprint. We make use of the power of the beautiful lupin and the prolific split pea in our products.