With our MATR Mince you get juiciness, bite and depth in every dish. Let it develop a golden colour in a frying pan or spread its flavour through a simmering stew. No matter which cooking method you use, MATR Mince holds its structure and rich umami taste.
The reason for that is that we have brought together five simple Nordic ingredients through fermentation.
While your MATR Mince sizzles in the pan, take a moment to glance at our short ingredient list.
What stands out straight away is that MATR Mince contains just a handful of simple ingredients. You might wonder how the product achieves its rich flavour and depth with so few. The answer, simply put, is fermentation.
Ingredients in MATR Mince:
Pulses 38% (pea*, lupin*), root vegetables 38% (potato*, beetroot*)gluten-free oats* 19%.
Water, reduced beetroot juice*, salt, thyme*, garlic powder*, mushroom culture.
Quality is at the centre of everything we do at MATR, which is why our product is made from organic ingredients. Organic ingredients are marked with a * on the ingredient list.
When ingredients like vegetables are fermented, a slow transformation takes place. Flavours open up, texture shifts and something entirely new begins to emerge.
At MATR, fermentation is the process that adds the most value to the finished product. We allow mushroom mycelium to bind the individual components together through fermentation. From this process comes the rich texture and umami flavour that are entirely unique to MATR.
MATR Mince is built on nature and its own fermentation process. And it is this slow development of both flavour and texture that makes our product like nothing else on the market.
Below you will find the nutritional values per 100 g.
Energy (kJ/kcal)
Fat
– saturated fats
Carbohydrates
– sugars
Dietary fiber
Protein
Salt
516/123
2,5 g
0,5 g
11,6 g
0,8 g
10,2 g
8,5 g
1,1 g
MATR Mince is high in dietary fibre, low in fat and contains protein with a healthy amino acid composition.
Trying MATR for the first time and not sure how you should cook it? Our Mince is designed to be straightforward to handle in the kitchen and takes just a few minutes to prepare.
Fry our MATR Mince
Fry the Mince over medium-low heat in a little neutral oil. Leave it in the pan for 2 to 3 minutes until it develops a rich, full texture.
Warm MATR in the oven
Alternatively, you can warm the mince in the oven at 165°C for 10 minutes. Turn it halfway through to ensure even cooking.
When frying traditional mince, it is common for it to lose its structure and juiciness along the way. But with MATR Mince you will not experience this in the kitchen.
Our mince holds its full, hearty form even under heat. The mushroom mycelium acts as an invisible network running through the product, binding everything together across its structure so it never loses its character. So your MATR Mince keeps its rich, juicy texture whether it's fried in a pan or stirred into a hot stew.
MATR Mince pairs naturally with many of the everyday dishes you already know and love. It's a product that finds its way into a lot of kitchens and onto a lot of plates.
There's no shortage of ways to make MATR the star of the meal.
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Let MATR Mince bring richness to a creamy mushroom stew, or use it in a vegetarian take on Danish meatballs. It works just as well as a filling for tacos or layered into a Mexican burrito bowl.
Impress your guests with one of our simple, delicious recipes next time you fancy something a little special.
Keen to get your hands on MATR? You can find our Mince at selected COOP stores across Denmark.
Want to try MATR before cooking with it at home? Our products are also served at a number of restaurants, including Mother, Rørt and Gasoline Grill in Copenhagen.
Through our close partnerships with each of them, we make sure every dish is prepared to a standard we're proud of. Because it MATRs how our product is made, we take pride in ensuring heat, timing and technique all come together in just the right way.
For you, that means a guaranteed MATR experience worth savouring.