Ulrich Strünck

Ulrich Strünck is VP Sales at MATR, where he and his team work to bring MATR into new markets, from retail shelves to restaurant and foodservice menus. His role spans commercial development, partnerships and making sure MATR finds the right place, both on retail shelves and as exciting dishes on plates in food service.

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Ulrich brings more than 30 years of experience in sales, business development and marketing across the food and beverage industry, with much of his career spent in start-ups and scale-ups. He also serves as an Advisory Board Member for V-Label.

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Favourite way to eat MATR: A classic grilled MATR burger with pickles, fried onions, Cheddar, BBQ sauce and remoulade in a brioche bun.