VP Marketing

Jonas Bjarkow

Jonas Bjarkow is VP Marketing at MATR, where he leads the Marketing & Innovation team across all markets. Together with his team, he is responsible for building a consumer brand that people choose, customers back and culture talks about, while driving profitable growth through distinctive creativity, commercial impact and continuous product innovation.

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Jonas brings more than 20 years of experience in sales and marketing, with a particular passion for food, drinks and innovation. Before joining MATR, he worked at Carlsberg Group and Pernod Ricard, building portfolios of local and global brands and leading teams with creativity, innovation and a strong consumer and customer focus at the heart.

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Favourite way to eat MATR: In a greasy burger with lots of cheese.

The 5 tastes and why umami is the prominent one in MATR
Learn more about the 5 tastes, how to use them in your cooking, and why umami is the taste we have chosen to highlight as the most prominent in MATR.
Quick and easy dinners: Healthy meals you can make in 20 minutes
Get inspired by quick and easy dinners you can make in 20 minutes. Discover recipes with MATR, cooking tips and inspiration for quick and healthy dinners.